CRM & Retention

Mid

High demand

Growing

CRM Manager

Also known as: Retention Manager, Lifecycle Manager, Player Engagement Manager

CRM Managers drive player lifetime value through personalized communication, bonusing strategies, and data-driven retention campaigns.

malta, uk, stockholmCompany types: Operator

A Day in the Life

Mornings start with reviewing campaign performance dashboards and overnight results. Mid-morning involves planning upcoming campaigns, creating player segments, and briefing content teams. Afternoons focus on analyzing player behavior data, testing new bonus mechanics, and meeting with product teams about feature requests that support retention goals.

Responsibilities

Design retention campaigns
Player segmentation
A/B testing
Bonus strategy
Performance reporting
Cross-sell/up-sell

Required Skills

Campaign management

SQL

Data analysis

Copywriting

Player psychology

Preferred Skills

Predictive modeling

Marketing automation

Statistical testing

Tools & Platforms

Optimove

Salesforce

SQL

Tableau

CRM platforms

Salary Context

CRM Managers in Malta earn €38-50k. UK-based roles pay £40-55k. Senior CRM roles with team responsibility reach €60-80k.