onboarding
CRM & Retention
Mid
member contentLaunching Your First CRM Campaign as New CRM Manager
Step-by-step guide to planning, executing, and analyzing your first player retention campaign.
10 min read4 sections
CRM
Campaigns
Onboarding
1
Audit What Exists
Review current campaigns, segments, and performance benchmarks before creating anything new.
2
Pick Your First Win
Choose a high-impact, low-risk campaign to demonstrate value quickly. Reactivation campaigns are often ideal.
3
Build & Test
Set up proper A/B testing, define clear KPIs, and get sign-off from compliance before launch.
4
Measure & Present
After 2 weeks, compile results and present to stakeholders with clear ROI calculations.
