GGR
GGR
Gross Gaming Revenue
Gross Revenue
Gaming Revenue
Win
Definition
Total amount wagered by players minus winnings paid out, before deducting operating costs. The primary revenue metric used by operators and regulators worldwide.
Why It Matters in iGaming
GGR is the foundational financial metric in iGaming. It represents the 'house edge' in action — the difference between what players stake and what they win back. Regulators use GGR to calculate gaming taxes, analysts use it to compare operator performance, and compliance teams track it for reporting obligations.
Usage Example
"Our GGR for Q3 was €12M, up 15% year-over-year, driven by sportsbook growth during the football season."
Common Misconception
GGR is not the same as turnover. Turnover is total amount wagered, while GGR deducts player winnings.
Relevant Departments
Finance & Payments
Compliance & Legal
Sales & Partnerships
Relevant Roles
CFO
Compliance Officer
Commercial Director
Business Analyst
Related Terms
NGR
turnover
hold-percentage
RTP
