iGaming Glossary

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Aff

Affiliate Marketing

A performance-based marketing model where external partners (affiliates) drive player registrations and deposits in exchange for revenue share, CPA, or hybrid commission structures.

Marketing
Marketing & Affiliates
2 synonyms
AML

AML

Anti-Money Laundering

A set of laws, regulations, and procedures designed to prevent criminals from disguising illegally obtained funds as legitimate income through gambling platforms.

Regulation
Compliance & Legal
2 synonyms
CPA

CPA

Cost Per Acquisition

A fixed payment made to affiliates for each player who registers and meets specific qualifying criteria (e.g., minimum deposit). One of the most common affiliate compensation models.

Marketing
Marketing & Affiliates
2 synonyms
GGR

GGR

Gross Gaming Revenue

Total amount wagered by players minus winnings paid out, before deducting operating costs. The primary revenue metric used by operators and regulators worldwide.

Business Strategy
Finance & Payments
3 synonyms
KYC

KYC

Know Your Customer

The mandatory identity verification process that iGaming operators must perform on players to comply with anti-money laundering regulations and licensing requirements.

Regulation
Compliance & Legal
3 synonyms
NGR

NGR

Net Gaming Revenue

Gross Gaming Revenue minus bonuses, promotions, and other player incentives. Represents the true net income from gaming operations before operational costs.

Business Strategy
Finance & Payments
2 synonyms
Odd

Odds Compilation

The process of setting and adjusting betting odds/prices for sporting events. Combines statistical models, market analysis, and risk management to determine fair prices.

Operations
Trading & Sportsbook
3 synonyms
PAM

PAM

Player Account Management

A core platform system that manages player registration, wallet, bonusing, KYC status, and transaction history. The backbone of any iGaming operator's tech stack.

Technology
Engineering
2 synonyms
Res

Responsible Gaming

A comprehensive approach to ensuring gambling remains a safe and enjoyable activity. Includes self-exclusion tools, deposit limits, reality checks, and intervention programs.

Responsible Gaming
Compliance & Legal
3 synonyms
RTP

RTP

Return to Player

The theoretical percentage of wagered money that a game will pay back to players over time. An RTP of 96% means the game returns €96 for every €100 wagered over the long term.

Game Mechanics
Casino & Live Casino
2 synonyms
Vol

Volatility

A measure of risk in a casino game — how often and how much a game pays out. High volatility games pay larger amounts less frequently; low volatility games pay smaller amounts more often.

Game Mechanics
Casino & Live Casino
2 synonyms
Wag

Wagering Requirements

Wagering Requirements

The number of times a player must bet a bonus amount before being able to withdraw winnings. A 30x wagering requirement on a €10 bonus means the player must wager €300 before withdrawing.

Marketing
CRM & Retention
2 synonyms