Marketing & Affiliates
Acquiring players and building brands — from affiliate partnerships and paid media to content marketing and brand strategy.
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Overview
Marketing in iGaming is heavily regulated, making it one of the most creatively challenging marketing environments. Teams must acquire players cost-effectively while adhering to strict advertising standards. Affiliate management is a major channel, alongside paid search, social media, content marketing, and sponsorship deals.
Key Functions
- Affiliate management
- Paid acquisition
- Brand marketing
- Content marketing
- SEO
- Social media
- Sponsorship management
Team Size
10-40 people
Reports To
CMO or VP Marketing
Common Tools
Google Analytics
Affiliate platforms
CMS
AdTech
Company Types
Operator
Affiliate
Related Departments
CRM & Retention
Sales & Partnerships
