CRM & Retention
The revenue multipliers — driving player lifetime value through personalization, engagement, and data-driven retention strategies.
124
Open Jobs
1
Role Guides
1
Career Paths
Overview
CRM and Retention teams are responsible for keeping players engaged and maximizing their lifetime value. They design and execute multi-channel campaigns, create personalized experiences through segmentation, and use data analytics to understand player behavior. This department directly impacts NGR through bonus management, re-engagement campaigns, and VIP programs.
Key Functions
- Player segmentation
- Campaign management
- Bonus strategy
- VIP management
- Lifecycle automation
- A/B testing
- Performance analytics
Team Size
5-20 people
Reports To
Head of CRM or CMO
Common Tools
Optimove
Salesforce
SQL
Tableau
Company Types
Operator
Related Departments
Marketing & Affiliates
Product
124 open CRM & Retention jobs
Browse current vacancies in CRM & Retention across iGaming operators and providers.
