On-Site Optimisation & Content Executive

Bet365

Bulgaria

1 days ago

Job Type

Full-time

Experience

Entry Level

Department

Marketing

Job Description

As an On-Site Optimisation & Content Executive, you will join the Company’s Performance team, working across regulated markets, optimising website structure & producing regular content to improve search engine rankings. As an On-Site Optimisation & Content Executive, you will support across multiple departments to drive best-in-class Organic Search results for the Business. You will coordinate with the Content, Development, Outreach and Paid teams to support continued Organic growth. We are looking for a sports fan that is comfortable with writing and optimising news and evergreen content, briefing new pages, has a core interest in site optimisation, and can work closely and collaboratively on supporting the wider Editorial Content team.

Benefits & Perks

Optimising content and regularly writing sports articles on the website Keeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry Monitoring performance for the Bulgarian market and identifying potential issues and opportunities Monitoring the algorithms set by the search engines to keep up to date with changes Assisting with the delivery of SEO audits across the Company’s Sport, Gaming, News and Content sites across all TLDs Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis Supporting the Content team through structured data opportunities and ensuring relevant content is being displayed for queries, and working to improve content for high volume queries, which are missing key content delivery. Delivering content creation, setting process, managing content calendars, and ensures content aligns with overall marketing objectives. Analysing data and results to identify trends and insights to achieve maximum ROI By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice
https://www.bet365careers.com/privacy-policy At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.

On-Site Optimisation & Content Executive

Bet365

Bulgaria

Interested in this opportunity at Bet365?

Original job posting

Posted 1 days ago

Job Description

Benefits & Perks

Optimising content and regularly writing sports articles on the website Keeping up-to-date and ahead of the sporting calendar across all genres and fields, with an understanding of how to apply this within the context of the gambling industry Monitoring performance for the Bulgarian market and identifying potential issues and opportunities Monitoring the algorithms set by the search engines to keep up to date with changes Assisting with the delivery of SEO audits across the Company’s Sport, Gaming, News and Content sites across all TLDs Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis Supporting the Content team through structured data opportunities and ensuring relevant content is being displayed for queries, and working to improve content for high volume queries, which are missing key content delivery. Delivering content creation, setting process, managing content calendars, and ensures content aligns with overall marketing objectives. Analysing data and results to identify trends and insights to achieve maximum ROI By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice

https://www.bet365careers.com/privacy-policy At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.