Head of VIP
Job Type
Full-time
Experience
Mid-Senior Level
Department
Others
Job Description
Lead our VIP experience and growth through exceptional service, cutting-edge retention and acquisition strategies, all within an industry-leading, safer gambling environment. We are looking for a dynamic and visionary leader with a proven track record in the igaming industry who possess strong commercial acumen, exceptional leadership skills, and a deep understanding of what constitutes a premium player experience, with a clear vision for driving significant growth and player loyalty. As Head of VIP, you will be instrumental in shaping the future of our most valued players. You will develop and execute a comprehensive strategy to acquire, nurture, and grow our VIP portfolio across all segments, significantly increasing both player numbers and long-term value. With responsibility for player account growth, retention, customer service, workflow, and regulatory compliance, your initial strategic focus will be on expanding our European markets, whilst safeguarding our existing global customer base. Leading and empowering an existing team, with the remit to resource and restructure, where appropriate, to ensure that new strategies are fully realised. This is an exciting opportunity to blend operational leadership for a key customer segment with commercial ownership, deep customer support integration, and a close, impactful partnership with our marketing teams, ensuring VIP customers consistently receive a premium bet365 experience.
Required Skills
Benefits & Perks
- Lead and develop the VIP function, focussing on the development and growth of this customer segment through exceptional acquisition, internal spotting, customer service, retention, and promotional management. Champion and embed a culture of Responsible Gambling, ensuring controls are understood, implemented, and audited across the department. Lead and inspire the VIP team to cultivate lasting relationships with VIP customers. Manage an acquiring network. Develop campaigns appropriate to the territory to attract and retain valuable customers. Develop processes to ensure faster and better identification of potential VIP customers within existing databases. Formulate, revise, and ensure the effective implementation of departmental policies and procedures. Collaborate with the product team and senior management to ensure that VIP demands are properly reflected in roadmaps. Provide regular feedback to the VIP team, ensuring a sharp focus on key KPIs, departmental targets, and overarching company objectives. Monitor, analyse, and report on the performance of the VIP Programme against agreed targets to Senior Management. Maintain clear visibility of costs and effectively manage departmental budgets. By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice
- https://www.bet365careers.com/privacy-policy At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.
Head of VIP
Bet365
Malta
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Original job postingPosted 76 days ago