Head of - Campaign & Rewards

The Wow

As Head of Product – Campaign and Rewards, you will play a pivotal role in advancing Betsson’s strategic objective to deliver the best customer experience in the iGaming industry. This is a senior leadership position that combines vision, strategy, and execution to shape how Betsson and its B2B partners engage and reward customers across multiple markets

A taster of what you will be involved with:

• Define and communicate the product vision for Betsson’s Campaign and Rewards products, ensuring alignment with overall business strategy.
• Partner with internal stakeholders and B2B partners to set commercially impactful goals and translate them into actionable product strategies.
• Own, the roadmap balancing customer and business value, technical excellence, and operational efficiency.
• Collaborate with Engineering, Commercial, Data, and Operations teams ensure seamless delivery of customer value.
• Drive continuous improvement through customer and partner feedback, market insights, and analytics.
• Represent and advocate for Campaign and Rewards products across Betsson, acting as the primary contact for internal and external stakeholders.
• Initiate, lead, and take product accountability for key strategic initiatives that enhance customer engagement, loyalty and successful CRM
• Work in close partnership with other product leaders and delivery teams to align priorities, share insights, and drive successful outcomes across multiple projects and strategic initiatives
• Build and mentor a high-performing product team, fostering innovation, accountability, and collaboration.
• Establish clear KPIs and performance metrics for both product success and team growth.

What we are looking for

• Bachelor’s Degree, training or relevant on the job experience in a related domain.
• 10+ years working in product management & product related roles.
• Relevant iGaming Experience working with CRM, Rewards, Campaigns, Gamification or other similar customer retention features.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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