Deputy Head of Sports CRM

Job Description

Required Skills

Benefits & Perks

• Supporting the Head of Sports CRM in leading and developing the team, fostering a culture of innovation to meet growth objectives. Executing strategic CRM roadmaps and lifecycle management, including onboarding, retention, and reactivation, to reduce churn and increase yield. Enhancing customer satisfaction by ensuring promotions and user journeys are relevant, cost-effective, and aligned with broader marketing initiatives. Overseeing customer segmentation strategies to tailor initiatives and drive personalisation across diverse customer groups. Collaborating with cross-functional partners, including Trading, Product, and Gaming CRM, to ensure a unified approach to customer engagement. Managing customer communications across multiple channels, ensuring optimal use of marketing tools and keeping up-to-date with product developments to support key launches. Analysing and optimising CRM campaign performance, reporting on A/B tests and key metrics such as retention and customer lifetime value. Championing a data-driven culture by adopting a robust test-and-learn approach and applying insights to future campaigns. Acting as a key point of contact for stakeholders, ensuring plans are executed effectively and customer experience touchpoints are prioritised. Ensuring all CRM materials reflect brand values and strictly adhere to local regulatory and advertising standards. By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice
• https://www.bet365careers.com/privacy-policy At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.