CRM Optimisation Lead

Bet365

Australia · United Kingdom

1 days ago

Job Type

Full-time

Experience

Entry Level

Department

Others

Job Description

We are looking for a CRM Optimisation Lead to bridge the gap between our global strategy and the Australian sports landscape. The Marketing department in Australia serves as the engine room for local brand presence, connecting with millions of sports fans to ensure every communication lands with precision and flair. This role acts as the vital link between Australian operations and global CRM teams. Navigating the nuances of the local market requires commercial relevance, compliance, and perfect timing for the Australian sporting calendar. Influencing strategy and driving continuous improvement across a complex matrix environment ensures CRM activity remains effective and engaging.

Required Skills

crm

Benefits & Perks

Act as the primary local contact for Australian CRM-related matters Collaborate with global and local teams to ensure consistent messaging across all communications Monitor trading and product pipelines to identify CRM opportunities Escalate process issues to ensure swift resolution with relevant global teams Review competitor activity to share actionable insights for local campaigns Ensure all activity complies with local market regulations and approval processes Support advance planning of seasonal campaigns Analyse customer trends to support decision-making Lead weekly WIP meetings to drive continuous improvement of CRM processes Coordinate CRM activity around new product launches and sporting moments By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice
https://www.bet365careers.com/privacy-policy At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.

CRM Optimisation Lead

Bet365

Australia · United Kingdom

Interested in this opportunity at Bet365?

Original job posting

Posted 1 days ago

Job Description

Benefits & Perks

Act as the primary local contact for Australian CRM-related matters Collaborate with global and local teams to ensure consistent messaging across all communications Monitor trading and product pipelines to identify CRM opportunities Escalate process issues to ensure swift resolution with relevant global teams Review competitor activity to share actionable insights for local campaigns Ensure all activity complies with local market regulations and approval processes Support advance planning of seasonal campaigns Analyse customer trends to support decision-making Lead weekly WIP meetings to drive continuous improvement of CRM processes Coordinate CRM activity around new product launches and sporting moments By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Notice

https://www.bet365careers.com/privacy-policy At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.