CRM Manager, Sports

Bet365

United States

30 days ago

Job Type

Full-time

Experience

Mid-Senior Level

Department

Others

Job Description

As a CRM Manager, Sports you will develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys. Through leading the Sports CRM team you will support them to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach. Your strong analytical, leadership, and cross-departmental collaboration skills will drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance. Having a commercially minded and data-driven CRM background with extensive experience in the online sports betting industry will be important for long-term growth. The salary range for this position is between $105,000 to $130,000 annually.

Required Skills

crmregulatory-compliancesportsbook

Benefits & Perks

Leading the planning and management of customer promotions and loyalty offers and report on campaigns & business performance Assisting with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards. Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns. Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner. Ensuring all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks. Communicating goals and corresponding initiatives with leadership driving improvement for the organization and business performance. Maintaining an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge. Proposing workable ideas and solutions that are centered around optimizing the customer experience. Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard. Liaising with key stakeholders and other Marketing departments to maximize opportunities and help ensure the objectives of the department are achieved. bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.