Betsson

Malta

This role sits at the intersection of data, personalization, and automation—leveraging the gaming platform powerful
bonus engine
,
and loyalty engine
as well as the
Xtremepush
multichannel CRM platform. You will build locally relevant customer journeys that are insight-driven, fully automated, and aligned with commercial and compliance standards.
If you are passionate about lifecycle marketing, performance optimization, and making a measurable impact, this is your chance to shape CRM for a flagship iGaming brand entering one of the most exciting emerging markets in the world.
Key Responsibilities of the Role
Define and execute the full CRM lifecycle strategy across acquisition, onboarding, engagement, churn prevention, and reactivation.
Build automated player journeys using Xtremepush across SMS, email, push notifications, and in-app messaging.
Use the bonus engine to configure and deploy engaging promotions (e.g., cashbacks, free spins, free bets, wagering challenges) across sports and casino.
Design, launch, and optimize loyalty programs using Loyalty Engine, including shop rewards, level-based XP systems, and coin configurations.
Ensure segmentation logic is continuously refined using RFM, language, activity, product preferences, and compliance tagging.
Develop and manage regional campaign calendars with local marketing teams.
Coordinate with central BI and analytics to monitor KPIs and campaign performance (conversion, retention, ROI, bonus usage).
Liaise with local and compliance teams to ensure local regulatory alignment.
Work closely with UX, content, and VIP teams to localize tone, copy, and visuals per market.
Contribute to responsible gaming initiatives by helping to identify risk behaviors and communicate proactively.
Main Stakeholders and Type of Interaction
Local Marketing, Content, VIP, and Customer Support Teams
Platform provider and CRM Managed Services
Regional product owners
Central BI, Compliance, and Product Teams
Xtremepush CRM Technology Provider
Required Education
Bachelor’s degree in Marketing, Business, or related field
Required Work Experience
3–5 years of hands-on CRM or lifecycle marketing experience in iGaming or digital B2C environments
Proven experience with campaign automation, segmentation, and multichannel execution
Familiarity with CRM and bonus tools such as bonus engine and Xteremepush
Experience managing or launching loyalty and retention programs using gamification or shop systems
Data-driven approach with strong understanding of KPIs (retention, reactivation, CPA, bonus cost control)
Other Requirements
Strong communication and coordination skills across cross-functional teams
Fluent in English; French is a strong advantage for Francophone markets
Adaptable to a fast-paced launch environment with ambitious growth goals
Challenge Accepted?
By submitting your application, you understand that your personal data will be processed as set out in our
Privacy Policy.
Apply now and take the first step toward an exciting career at Betsson Group!

<div class="content is-medium">
This role sits at the intersection of data, personalization, and automation—leveraging the gaming platform powerful bonus engine, and loyalty engine as well as the Xtremepush multichannel CRM platform. You will build locally relevant customer journeys that are insight-driven, fully automated, and aligned with commercial and compliance standards.
If you are passionate about lifecycle marketing, performance optimization, and making a measurable impact, this is your chance to shape CRM for a flagship iGaming brand entering one of the most exciting emerging markets in the world.
Key Responsibilities of the Role
<ul>
<li>Define and execute the full CRM lifecycle strategy across acquisition, onboarding, engagement, churn prevention, and reactivation.</li>
<li>Build automated player journeys using Xtremepush across SMS, email, push notifications, and in-app messaging.</li>
<li>Use the bonus engine to configure and deploy engaging promotions (e.g., cashbacks, free spins, free bets, wagering challenges) across sports and casino.</li>
<li>Design, launch, and optimize loyalty programs using Loyalty Engine, including shop rewards, level-based XP systems, and coin configurations.</li>
<li>Ensure segmentation logic is continuously refined using RFM, language, activity, product preferences, and compliance tagging.</li>
<li>Develop and manage regional campaign calendars with local marketing teams.</li>
<li>Coordinate with central BI and analytics to monitor KPIs and campaign performance (conversion, retention, ROI, bonus usage).</li>
<li>Liaise with local and compliance teams to ensure local regulatory alignment.</li>
<li>Work closely with UX, content, and VIP teams to localize tone, copy, and visuals per market.</li>
<li>Contribute to responsible gaming initiatives by helping to identify risk behaviors and communicate proactively.</li>
</ul>
Main Stakeholders and Type of Interaction
<ul>
<li>Local Marketing, Content, VIP, and Customer Support Teams</li>
<li>Platform provider and CRM Managed Services</li>
<li>Regional product owners</li>
<li>Central BI, Compliance, and Product Teams</li>
<li>Xtremepush CRM Technology Provider</li>
</ul>
Required Education
Bachelor’s degree in Marketing, Business, or related field
Required Work Experience
<ul>
<li>3–5 years of hands-on CRM or lifecycle marketing experience in iGaming or digital B2C environments</li>
<li>Proven experience with campaign automation, segmentation, and multichannel execution</li>
<li>Familiarity with CRM and bonus tools such as bonus engine and Xteremepush</li>
<li>Experience managing or launching loyalty and retention programs using gamification or shop systems</li>
<li>Data-driven approach with strong understanding of KPIs (retention, reactivation, CPA, bonus cost control)</li>
</ul>
Other Requirements
<ul>
<li>Strong communication and coordination skills across cross-functional teams</li>
<li>Fluent in English; French is a strong advantage for Francophone markets</li>
<li>Adaptable to a fast-paced launch environment with ambitious growth goals</li>
</ul>
Challenge Accepted?
By submitting your application, you understand that your personal data will be processed as set out in our <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&amp;data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&amp;sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&amp;reserved=0">Privacy Policy.</a> 
Apply now and take the first step toward an exciting career at Betsson Group!
 
</div>

sha256:3891b85ad08b355ca144692ba1becf51bc9b0ec91a2df6dc4187ea837cd5980e