CRM Lead, Gaming

Job Description

Required Skills

Benefits & Perks

• Leading on the planning and management of customer promotions and loyalty offers, and reporting on campaigns & business performance Managing CRM workflows from initial briefing requests to final delivery and reporting; working closely with stakeholders from Marketing, Content, Design, Customer Support and Product (Dev) to ensure seamless and successful outcomes of best-in-class CRM initiatives. Promoting a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns. Defining and implementing localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner. Establishing and tracking key performance indicators (KPIs) to measure the success of the CRM campaigns, using these indicators to enhance all stages of customer lifecycles and optimising customer lifetime value; continuously evaluating the effectiveness of the CRM strategy and adjust it as necessary Overseeing the bonus budget and engagement KPIs for your territories, ensuring cost-effective implementation of campaigns is applied through data-driven learnings and multivariate testing. Leading the monitoring and evaluation of campaigns through the support of CRM Analytics team; analyzing customer data, behavioral patterns and campaign KPIs to identify opportunities for future optimization Presenting reports and territory insights to senior stakeholders which demonstrate a deep understanding of the CRM activities; outlining the impact of CRM campaigns, successes, challenges and recommendations. Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard. Liaising with key stakeholders and other Marketing departments to maximise opportunities and help ensure the objectives of the department are achieved. bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.