CRM Coordinator (Sportsbook) - Italy

Responsibilities:

• Assist the CRM & Sportsbook Manager on the creation of compelling promotions and communications on a day-to-day basis – from idea generation, planning and briefing to evaluation, reporting & optimizing.
• Collaborate with Gaming teams to come up with compelling, locally relevant campaigns focused on retaining, reactivating and acquiring new players.
• Assist with promotional content, banner planning, newsletter and other promotional material for both onsite and digital media.
• Use CRM tools at your disposal to coordinate a multi-channel communication strategy.
• Constantly evaluate your campaigns, take a “plan, implement, measure and improve” approach in order to improve campaign efficiency.
• Build & automate lifecycle communications in collaboration with the scope of decreasing churn and enhancing player engagement.
• Pulling and organising segmentation lists to prepare for execution of campaigns.
• Write copy, set-up communications and send them out through CRM channels across the customer life-cycle.
• Test the quality and user journeys of CRM Campaigns.
• Support Customer Service being a direct point for escalations.
• Gathering competitor insights and gap analysis.

Requirements:

• Team player with a proactive attitude and attention to detail.
• Passionate for sports and casino.
• Good understanding of Italian Market.
• Native level written and spoken Italian and proficient level of English.
• 2+ years experience in online gaming.
• 1+ year experience in the CRM field.
• Proficient user of Excel and Office package in general.

Interested? Apply today!