Spotlight Sports Group

Sport never stops, and neither do they. That means they relentlessly find ways to engage with customers, move with the changing needs of sports bettors, and drive the industry forward through innovative product technology. They are the global experts in knowing how to take every sports betting experience above and beyond – both on their platforms and those of their partners. Across the globe, they engage millions of people directly with their expert, independent brands. In Europe, they are built on the foundations of one of the most loved and historic betting brands, Racing Post. This is coupled with market-leading betting brands – myracing and Free Super Tips – that constantly drive growth and engagement with expert editorial and video content. Across the Atlantic, they’re growing faster than ever with the largest post-PASPA affiliate in the US, Pickswise. They are market leaders in driving engagement, retention, and conversion of sports bettors and fantasy players. Their audiences love their talent, proprietary data sets, and interactive tools that can give them an edge. It doesn’t end there. They also have decades of experience in delivering growth and conversion at the world’s biggest sportsbooks and media companies. These companies choose to work with them because of their best-in-class technology combined with their expert scalable content experiences. Their global team of over 500 sector experts allows them to provide bespoke, actionable betting intelligence across any sport. Not only do they have dozens of engagement tools that power conversions through sustainable engagement, but they’re innovating every day in the sectors in which they specialize. They are also specialists in retail betting, creating bespoke products that are designed specifically for the in-person retail experience. They are all about taking customers closer to the action. If help is needed in developing a competitive advantage in a fast-moving, specialist space, they are happy to speak right away.

Last verified 13 March 2026