First Look Games

First Look Games was established in 2018 to bridge the gap between game developers and iGaming affiliates and publishers, providing game information and content about the latest releases and full game libraries before anyone else. This is great news for both affiliates and game developers. For Publishers: First Look Games connects iGaming publishers and affiliates directly with game developers, offering them 'first look' access to upcoming game release information and assets, as well as historical game library content, all for free. Additionally, copywriting and translation services are provided to make life even easier. For Game Developers: First Look Games serves as the ultimate platform for game developers and providers to connect directly with those responsible for promoting their content to new customers. First Look Premium First Look Premium maximizes the exposure of premium game releases by giving them optimal traction on affiliate websites and publisher marketing channels. This includes granting publishers ‘first look’ rights on game information and assets, supported by communication of the release to registered publisher members. This includes Q&As, press releases, previews, and gambits promoting the studio’s efforts in the game’s production, ensuring widespread coverage from the publisher membership. Participating game studios are required to upload game information and marketing assets to their First Look Games account at least two weeks prior to the game launch. Once the content is uploaded, affiliates and publishers qualifying for First Look Premium, supported by the Account Management team, can develop top-notch, accurate, and compliant reviews and additional content to drive the game’s launch. This content remains hidden from public consumption until the launch is confirmed. Additional Services: Compliance Scanning Player Focus Groups Press Releases & Events Translation Services

Last verified 3 January 2026