Channels
Understand the different distribution channels in iGaming - online, land-based, mobile, omnichannel, and broadcast.
Channels - 5 channels
Online
Online / Digital
Products and services delivered entirely over the internet. Includes web browsers, mobile web, and native apps. The primary channel for igaming growth.
Mobile
Mobile / Native Apps
Native iOS and Android gambling applications distributed through app stores or direct download. Increasingly the primary touchpoint for players.
Land-Based
Land-Based / Retail
Physical venues where gambling occurs in-person: casinos, betting shops, arcades, and gaming halls.
Omnichannel
Omnichannel / Convergence
Integrated experience spanning online, mobile, and land-based channels with shared wallet, seamless player accounts, and unified loyalty.
Broadcast
Broadcast / TV Betting
Gambling products integrated with broadcast media, including TV betting shows, live streaming bet-along experiences, and interactive television.
